An Omen

Marketing works.  I went into Dick’s at lunch time today to supplement my running gear with some cold weather threads.  I had every intention of seeking out a Nike sale item I had spotted days earlier to help keep my legs warm this winter.  However upon entry to the store I immediately spotted an Under Armor display sporting POP materials featuring Tommy Tuberville and my Auburn Tigers.  In St. Louis no doubt.  Sold!
It set me back a little but here inside Georgia week, that’s one I couldn’t pass up.

Hope they keep me warm.

Just in case you missed last year’s marketing campaign (part of Auburn’s big equipment deal with Under Armor) here’s the refresher

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