Marketing works. I went into Dick’s at lunch time today to supplement my running gear with some cold weather threads. I had every intention of seeking out a Nike sale item I had spotted days earlier to help keep my legs warm this winter. However upon entry to the store I immediately spotted an Under Armor display sporting POP materials featuring Tommy Tuberville and my Auburn Tigers. In St. Louis no doubt. Sold!It set me back a little but here inside Georgia week, that’s one I couldn’t pass up.
Hope they keep me warm.
Just in case you missed last year’s marketing campaign (part of Auburn’s big equipment deal with Under Armor) here’s the refresher…